Helping commerce businesses understand and adopt AI responsibly.

A nonprofit association from the Baltics. We publish research, build free playbooks, and run events for retailers, brands, agencies, students, and public institutions in the Baltics and across Europe.

Take EU AI Act assessment Read our research

Glebs Vrevskis

Co-founder of BAICA

AI is moving from pilot projects to operational reality in commerce. The teams adopting it well are pulling ahead. The rest are spending money on tools they cannot evaluate. BAICA exists to close that gap, with evidence, practical guidance, and events anyone serious about commerce in the Baltics or Europe can join.

About

The gap we are closing

Every retailer, brand, and commerce team is hearing the same five questions a week.

01Which AI tools are real and which are demos?
02Where do we start without breaking what already works?
03How do we use AI without losing customer trust or legal cover?
04Are our competitors actually shipping this, or just talking about it?
05What do we tell our board?

BAICA was set up to answer those questions with research and practical resources, not with vendor decks. We are a Latvian-registered nonprofit association working across the Baltics and the wider European commerce community.

What we do

Six programs, all open, all free for the industry to use.

/ 01

Industry research

Quarterly pulse surveys and an annual flagship report on AI adoption in commerce. Anonymised. Free benchmarks any team can use.

/ 02

Knowledge Hub

Free guides, checklists, and playbooks covering the AI questions commerce teams hit first. Built for people who need to ship something next week, not next year.

/ 03

Open Case Library

Real businesses, real numbers. What worked, what did not, and what it cost. Submitted by members, anonymised on request.

/ 04

Events

Meetups, breakfasts, workshops, and conferences across Riga, Tallinn, Vilnius, and online. Keynotes from operators who are actually shipping AI, not consultants describing it.

/ 05

Responsible AI guidance

Practical resources on safe AI use in commerce: customer data, content rights, compliance, audit trails, and how to defend an AI decision to a regulator.

/ 06

Students and early careers

Direct support for students, young professionals, and SMEs entering AI-driven commerce. Workshops, mentorship, and a public route into the industry.

Current initiatives

Research and resources, in motion

ComplianceEU AI Act

EU AI Act compliance, handled end to end

BAICA helps Baltic commerce businesses identify every compliance gap in their AI systems and fix them at the code level. One partner, from audit to implementation.

Why it matters

The world's first comprehensive AI law. Applies to any company placing AI on the EU market, including non-EU vendors.

The risk

Fines up to €35M or 7% of global annual turnover, higher than GDPR. Plus product removal from the EU market.

Who's affected

Recommender systems, search ranking, chatbots, dynamic pricing, fraud detection, content moderation. Most commerce stacks qualify.

What's required

AI system inventory, risk classification, transparency notices, human oversight, technical documentation and post-market monitoring.

51days left to comply with the EU AI Act

Full high-risk AI obligations enforce on August 2, 2026

Take the quick EU AI Act assessment Learn more about EU AI Act

ResearchFlagship 2026

State of AI in Commerce in the Baltics, 2026

A region-wide research study on how commerce businesses in the Baltics and Europe are actually adopting AI. Anonymised participation. Open benchmarks. Free for the industry.

Closes

Oct 2026

Released

Q4 2026

To complete

12 min

Take the 2026 survey

Events

Where we meet in person.

Four formats, all open to non-members.

Quarterly

Baltics AI Meetup

Meetup series. Keynotes, panels, and real cases from companies operating in the region.

Chatham House

AI Commerce Breakfast

Small-group sessions for retail and brand leadership. Under Chatham House Rule.

SME focus

AI Readiness Workshop

Practical, SME-focused. Walk in with a question, walk out with a plan you can run on Monday.

Students

Careers in AI Commerce

Student and early-career sessions, in partnership with Baltic universities.

See upcoming events

Audience

Who we serve.

Retailers and brands building their AI roadmap or evaluating their first agentic workflows

eCommerce teams and digital leaders under pressure to show AI results to their boards

Agencies and technology providers who need shared standards and benchmarks to operate against

Universities and students preparing the next generation to work in AI-driven commerce

Public institutions shaping AI policy, education, and innovation funding across the Baltics and Europe

Built with the industry, for the industry.

How we work

Five values that govern everything we publish.

Practical

Every output should help someone ship something next week, not give them a theory to admire.

Open

Research, materials, and case studies are free for the industry. No paywalls on the things that should be public.

Responsible

We promote safe, ethical, evidence-based AI adoption. We name the things that go wrong, not only the things that go right.

Independent

Vendor-neutrality is built into our governance, not just claimed in our copy.

Collaborative

Built with businesses, universities, students, and public institutions together. None of those groups alone can solve this.

Membership

Become a member or partner.

BAICA membership is open to individuals and organisations that share the association's purpose and can contribute to its mission. Membership is granted by decision of the Board.

Individual membership

For professionals, researchers, students, and educators working in AI or commerce.

Access to member-only roundtables and working groups
Early access to research before public release
A way to contribute to shared resources

Apply for individual membership

Organisational partnership

For businesses, agencies, universities, and public institutions that want to back the mission with funding, data, or expertise.

Co-branded research and events
Public listing on the Partners page
Working-group participation on responsible AI in commerce

Become a partner

Voices

What people say about BAICA

“

One of the best organized conferences I've been. Diversity in thinking, speakers and cultural insights. Riga + Latvia punch above its weight. Kudos

Rudi Anggono

Head of Creative at Google

Get involved

Three ways to join what we're building.

Take the 2026 survey

Twelve minutes. Anonymised. You get early access to the report and a personal benchmark.

Start the survey

Subscribe to releases

One email a month. New research, open resources, and upcoming events. No fluff.

Get in touch

For partnerships, media, research collaborations, and membership questions.

Helping commerce businesses understand and adopt AI responsibly.

The gap we are closing

Six programs, all open, all free for the industry to use.

Industry research

Knowledge Hub

Open Case Library

Events

Responsible AI guidance

Students and early careers

Research and resources, in motion

EU AI Act compliance, handled end to end

State of AI in Commerce in the Baltics, 2026

Where we meet in person.

Baltics AI Meetup

AI Commerce Breakfast

AI Readiness Workshop

Careers in AI Commerce

Who we serve.

Five values that govern everything we publish.

Practical

Open

Responsible

Independent

Collaborative

Become a member or partner.

Individual membership

Organisational partnership

What people say about BAICA

Three ways to join what we're building.

Take the 2026 survey

Subscribe to releases

Get in touch

One email a month. Nothing else.